In marketing literature there is actually very poor evidence of how ad liking works to build its impact on memorial response to ad pressure. This study investigates the problem of the existence of carryover effects of ad liking on recall, by modelling the dynamic patterns of recall, ad pressure...

The Report presents the main facts about labour market in the Bologna County during the first half of 2007. As it is presented five months after the release of the 2006 the analysis about the economic and socio-demographic structure of the County are not presented. The labour market of the...

The Report presents the main informations about labour market in the county of Bologna during 2006. The Bologna labour market goes fairly well: in front of a positive business cycle employment is still growing and Bologna county has met many of the Lisbon targets. Nevertheless, in a comparison...

This paper examines whether sales promotions effectiveness depends upon the consumer’s brand loyalty and her buying behaviour and whether consumer’s behavioural characteristics in term of purchase frequency and level affect the response to promotional activities and moderate the effect of...

The Report examines the labor market dynamics of the Province of Bologna during 2009, highlighting weaknesses and deepening the structural features of the labor system. The study is developed by integrating information drawn by the many available statistical sources which describe different...