Despite the lacking scientific support regarding efficiency, public authorities launch and owner-managers’ participate in public support programmes. Previous research has failed to address this enigma and dissolve the underlying paradox. Drawing on mythical inspiration, this article offers a...

Purpose – The purpose of this paper is to present an alternative way of using focus groups in research – a role‐play‐enhanced focus group method – in which participants are presented with the challenge of dealing with a specific task while playing a familiar but nevertheless fictive...