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Der Angriff des Newcomers

Bertini, Marco; Kumar, Nirmalya - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 8, pp. 84-87

Persistent link: https://www.econbiz.de/10003989075

Der Angriff des Newcomers

Gulla, Anne Gro - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 8, pp. 89

Persistent link: https://www.econbiz.de/10003989079

Der Angriff des Newcomers

Faßnacht, Martin - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 8, pp. 90

Persistent link: https://www.econbiz.de/10003989080

The upstart's assault

Bertini, Marco; Kumar, Nirmalya - In: Harvard business review : HBR 88 (2010) 7/8, pp. 159-163

Persistent link: https://www.econbiz.de/10008658584

CASE STUDY When a small competitor's bold offer catches a large telecom company off guard, its chief marketing officer must decide whether to fight fire with fire.

Bertini, Marco; Kumar, Nirmalya - In: Harvard business review : HBR (2010), pp. 159-166

Persistent link: https://www.econbiz.de/10008434075

The Upstart's Assault

Bertini, Marco - 2010

TelZip, a small mobile-network operator, has decided to shake up the European telecommunications market by offering "free forever" broadband service to customers who sign a long-term contract with the company. Meridicom, the dominant industry player, must decide how to respond. Joe Ulan, the...

Persistent link: https://www.econbiz.de/10013141865