Purpose – In the last perhaps ten years the interest of marketing research in the subject of trust increased dramatically. Although well known in several scientific disciplines, in marketing research trust is often conceptualized without the concept of general trust. Therefore, one main aim of...

Purpose – This paper aims to add insights on consumers' price knowledge in food retailing using a theory‐based multi‐method approach. Design/methodology/approach – The paper provides data from one questionnaire and two experimental studies. The aim of the first study was to address price...

Purpose – The rising number of food safety scandals during recent years has led to increased uncertainty about food consumption choices. Additionally, new production process technologies, increased attention toward product ingredients, and obesity concerns have affected general levels of trust...

Purpose – The long-term survival of companies depends strongly on successful new product introductions. However, insufficient customer new product acceptance (NPA) often leads to high failure rates for manufacturers. Retailers, as intermediaries between the company and the customer, often...

Purpose – Due to the rising number of product, service, and shopping possibilities available to consumers, food shopping has become increasingly more complex. As a result, consumers can become confused, and this state of confusion may influence their purchase behaviour (e.g. may cause them to...

Price knowledge as a construct has been one of the top behavioral pricing themes in the last four decades, especially in the Anglo‐American literature. In Germany, scientists have paid relatively little attention to this topic during the last 15 years – with some notable exceptions....

Purpose – The purpose of this paper is to provide a brief overview of the methodology of several brain imaging techniques and in particular, functional magnetic resonance imaging (fMRI) and its potential implications for market research. The aim is to enable the reader both to understand this...

Purpose – The main purpose of this paper is to analyze knowledge management in service networks. It analyzes the knowledge management process and identifies related challenges. The authors take a strategic management approach instead of a more technology‐oriented approach, since it is...