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Den unbewussten Konsumenten verstehen : marketingrelevante Erkenntnisse und Methoden der Neurowissenschaften

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The influence of marketing scholarship’s legacy on nonprofit marketing

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This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...

Persistent link: https://www.econbiz.de/10010197480