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The effect of brand extensions...
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1
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
2
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
3
Rückwirkungen von Markentransfers auf die Muttermarke : Messmethoden und empirische Befunde
Kaufmann, Gwen
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335975
Saved in:
4
Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003338650
Saved in:
5
Consumer evaluation of brand extension : the Nigerian perspective
Oyeniyi, Omotayo
- In:
African journal of business and economic research : AJBER
5
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003987957
Saved in:
6
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
7
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
8
Wahrnehmung und Beurteilung von Markentransfers : Erfolgsfaktoren für Transferprodukte und
Markenimage
Günther, Stephan
-
2002
-
1. Auflage
-beurteilung des Transferproduktes und des Markenimages. Stephan Günther stellt den aktuellen Forschungsstand zum
Markentransfer
…
Persistent link: https://www.econbiz.de/10001658268
Saved in:
9
Interne und externe Markenerweiterungen : eine Analyse nachfrageseitiger Komplementaritäten
Berend, Patrik
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001666500
Saved in:
10
Bildkommunikation als Erfolgsfaktor bei Markenerweiterungen
Müller, Stéphane
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001679678
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