The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity. For this purpose, we employed structural equation modeling using Smart-PLS 3.0, the data of 312 respondents were collected through structured...

Efficiency generally translates to better financial performance and profitability and, thus, is often taken into account when analyzing activity of the banking sector. The sustainability approach adds social and environmental effects to the economic ones. Even though there have been studies on...

Various methods and tools have been developed to quantify energy supply security; however, there is no ideal framework to measure energy security, as the concept is multifaceted and context dependent. Energy supply security has always been an extremely important issue for European Union (EU)...