Hussain, Khalid; Jing, Fengjie; Junaid, Muhammad; Shi, Huayu - In: Journal of Business & Industrial Marketing 35 (2020) 4, pp. 669-684
Purpose: Contemporary scholars contend that the buyer–seller relationship is dynamic in nature, so it grows, matures and declines over time. However, most studies that adopt the dynamic perspective debates its conceptualization and how dynamic effects are captured. This scholarly discourse...