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Product development capabilities : exploring mediating and moderating links between international product adaptation and industrial manufacturers' business performance
Bauer, Katharina; Krinner, Stephanie; Helm, Roland; … - In: International journal of innovation management 24 (2020) 7, pp. 2050084-1-2050084-37
Persistent link: https://www.econbiz.de/10012271611
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Agile marketing competency and innovation capability mediating on new product management for industrial business development guidelines
Kanyarat Sukhawatthanakun; Supannika Supapon - In: International journal of product lifecycle management : … 15 (2024) 3, pp. 259-283
Persistent link: https://www.econbiz.de/10015065413
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Procesy konkurencyjne a strategie produktowo-rynkowe przedsiębiorstw produkcyjnych
Taranko, Teresa - 2010
Persistent link: https://www.econbiz.de/10009574223
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Integrated Product and Sales Management in B2B : Developing, Managing and Selling Technology Based Industrial Products Profitably
Tintelnot, Claus - 2023
many European countries, the USA/Canada, China, India and many parts of Southeast Asia. …
Persistent link: https://www.econbiz.de/10014444010
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The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures
Song, Michael; Di Benedetto, C. Anthony; Parry, Mark E. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 314-323
Persistent link: https://www.econbiz.de/10003906425
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The Impact of Formal Processes for Market Information Acquisition and Utilization on the Performance of Chinese New Ventures
Song, Michael; Di Benedetto, Anthony; Parry, Mark E. - 2014
main effects on new venture success and is then tested using a sample of 222 new ventures located in China. Findings …
Persistent link: https://www.econbiz.de/10014041389
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The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen; Leenders, Mark A. A. M.; O'Shannassy, … - In: Journal of strategic marketing 27 (2019) 3, pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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Marketing strategies for newly developed functional food products : a consumer-company based analysis
Puspa, Jofi - 2005 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003158774
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Lean, rapid and profitable : new product development
Cooper, Robert G.; Edgett, Scott J. - 2005
Persistent link: https://www.econbiz.de/10003391650
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (ed.); Carù, Antonella (contributor) - 2008
Persistent link: https://www.econbiz.de/10003685388