Purpose-The paper aims to investigate the value of a network perspective in enhancing the understanding of the business to consumer marketing of high-involvement product categories. This is achieved through the analysis of the development of fair trade marketing in the UK....

Children are increasingly being recognised as a significant force in the retail market place, as primary consumers, influencers of others, and as future customers. This paper adds to the literature on children as consumers by exploring their attitudinal responses to a specific group of products:...

Purpose – This paper aims to examine the current strategic landscape of UK “bricks and clicks” retailers. The main focus of this work is to consider how e-commerce may provide competitive advantage via an insight into the current strategies employed by UK retailers....

This paper explores the role of the child in modern consumption in terms of rights and responsibilities, particularly focussing on the child–parent purchase relationship. Two new models of this relationship are presented that integrate elements of post-modern marketing theory and ethics...

Recently, there has been a significant increase in the market for fair trade products. However, there is a discrepancy between the stated purchase intention of consumers and their actual purchase behaviour with respect to fair trade. This article takes an operational and strategic view of this...

Notes that there has been a significant increase in the market for fair trade products in the UK over the past five years. Provides a definition of fair trade and goes on to set a context for the expansion of this market by examining the key drivers behind it, particularly noting the growth of...