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Marketing decision making : co...
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11
Wirksame Unterstützung : strategische Kontrolle mit dem Analytic Hierarchy Process
Lütters, Holger
;
Staudacher, Jörg
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
2
,
pp. 44-48
Persistent link: https://www.econbiz.de/10003691554
Saved in:
12
Handbook of
marketing
decision models
Wierenga, Berend
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003631787
Saved in:
13
Scientification of
marketing
: [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter
-
2011
Persistent link: https://www.econbiz.de/10009262056
Saved in:
14
Ethical judgments are different : an information processing perspective on the unique nature of ethical judgment and ethical judgment processes
Sparks, John R.
- In:
Handbook on ethics and marketing
,
(pp. 89-110)
.
2015
Persistent link: https://www.econbiz.de/10011301193
Saved in:
15
Marketing
and ethics : what Islamic ethics have contributed and the challenges ahead
Ali, Abbas J.
;
Aali, Abdulrahman Yousef al-
- In:
Journal of business ethics : JOBE
129
(
2015
)
4
,
pp. 833-845
Persistent link: https://www.econbiz.de/10011304169
Saved in:
16
Theoretical development in ethical
marketing
decision making
Ferrell, Odies C.
;
Crittenden, Victoria Lynn
;
Ferrell, Linda
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
2
,
pp. 51-60
Persistent link: https://www.econbiz.de/10009760002
Saved in:
17
Consideration-set heuristics
Hauser, John R.
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
Saved in:
18
The
marketing
ethics course : current state and future directions
Ferrell, Odies C.
;
Keig, Dawn L.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10010204808
Saved in:
19
Ethical
marketing
Ballesteros, Carlos
;
Saldaña, Dulce Eloisa
- In:
Global perspectives on contemporary marketing education
,
(pp. 174-194)
.
2016
Persistent link: https://www.econbiz.de/10011483104
Saved in:
20
Probabilistic methods for financial and
marketing
informatics
Neapolitan, Richard E.
;
Jiang, Xia
-
2007
Persistent link: https://www.econbiz.de/10003399176
Saved in:
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