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Advertising management
Krishanmurty, Kavita - 2010
Persistent link: https://www.econbiz.de/10008968448
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Timing der Werbung : Modellansätze und Erfahrungen
Born, Anne - 2008
Persistent link: https://www.econbiz.de/10004942995
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Planning and managing public relations campaigns : a strategic approach
Gregory, Anne - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10004956621
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FOCUS-Jahrbuch : Beiträge zu Werbe- und Mediaplanung, Markt-, Kommunikations- und Mediaforschung
München : Focus-Magazin-Verl. - 1.2004 - 4.2007; 2008 -
Persistent link: https://www.econbiz.de/10008984743
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Die Praxis der Werbeplanung
Reim, Jürgen - 1986
Persistent link: https://www.econbiz.de/10004674296
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Strategic advertising management
Percy, Larry; Rossiter, John R.; Elliott, Richard - 2001
Persistent link: https://www.econbiz.de/10001565629