Narrow search
Showing 31 - 40 of 1,227
Cover Image
Does synergy work? : an examination of cross-promotion effect
Tang, Tang; Newton, Gregory D.; Wang, Xiaopeng - In: JMM : the international journal on media management 9 (2007) 4, pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
Cover Image
Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns
Sasser, Sheila L.; Koslow, Scott; Riordan, Edward A. - In: Journal of advertising research 47 (2007) 3, pp. 237-256
Persistent link: https://www.econbiz.de/10003610513
Cover Image
Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max; Romer, Ellen - In: Journal of advertising research 47 (2007) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
Cover Image
Die IPA-TouchPoints-Initiative
Franz, Gerhard - In: Media-Perspektiven (2007) 10, pp. 506-513
Persistent link: https://www.econbiz.de/10003575193
Cover Image
Inter-media decisions : implications for agency structure
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 91-104). 2007
Persistent link: https://www.econbiz.de/10003578206
Cover Image
Media für Manager : alles, was Sie über Medien und Media-Agenturen wissen müssen
Marx, Anne - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003583035
Cover Image
Werbung
Lürssen, Jürgen - In: Kulturmarketing, (pp. 247-260). 2008
Persistent link: https://www.econbiz.de/10003682297
Cover Image
Grundlagen des Marketing
Langweg, Armin; Beckmann, Klaus J. - In: Symbolisch-emotionales Marketing für den ÖPNV : …, (pp. 20-26). 2007
Persistent link: https://www.econbiz.de/10003539997