Narrow search
Showing 11 - 20 of 41,525
Cover Image
Marketingimplementierung - was hat die deutschsprachige Marketingforschung an Erkenntniszugewinn erbracht?
Köhler, Richard; Mühlbacher, Hans - In: Deutschsprachige Marketingforschung : Bestandsaufnahme …, (pp. 253-277). 2000
Persistent link: https://www.econbiz.de/10001518972
Cover Image
Politische Widerstände bei der Marketingimplementierung: ein (nach wie vor) unterschätztes Problem
Oelsnitz, Dietrich von der - In: Deutschsprachige Marketingforschung : Bestandsaufnahme …, (pp. 285-305). 2000
Persistent link: https://www.econbiz.de/10001518973
Cover Image
Key concepts in marketing
Blythe, Jim - 2009 - Online-Ausg.
This volume introduces and examines the key issues, methods models and debates that define the field of marketing today …
Persistent link: https://www.econbiz.de/10013207961
Cover Image
Marketing : a critical introduction
Hackley, Christopher E. - 2009 - Online-Ausg.
Introducing the essentials of critical perspectives in marketing in easy-to-read and understandable terms, Chris … Hackley's text documents the main issues of modern day critical theory in marketing …
Persistent link: https://www.econbiz.de/10013208027
Cover Image
A readiness index for marketing analytics : a resource-based view conceptualization for the implementation stage
Reyes-Mercado, Pável - In: Business analytics and cyber security management in …, (pp. 38-47). 2017
Persistent link: https://www.econbiz.de/10011586249
Cover Image
On business-enterprise organization : a praxis research
Georgantzas, Nicholas C. - In: Human systems management : HSM 37 (2018) 3, pp. 257-270
Persistent link: https://www.econbiz.de/10011925478
Cover Image
Tourism marketing : service and quality management perspectives
Laws, Eric - 1992 - Repr.
Persistent link: https://www.econbiz.de/10004138096
Cover Image
Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
Cover Image
Everything you need to know about marketing
Forsyth, Patrick - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004139651
Cover Image
Marketing : an introductory text
Baker, Michael John - 1991 - 5. ed.
Persistent link: https://www.econbiz.de/10004117270