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Der aktive Konsument: Kommunik...
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Konsumentenverhalten
80,323
Consumer behaviour
80,317
Beziehungsmarketing
9,019
Relationship marketing
9,015
Theorie
8,998
Theory
8,976
Markenführung
7,525
Brand management
7,524
Markenimage
6,687
Brand image
6,664
Online retailing
5,612
Online-Handel
5,611
Customer satisfaction
5,536
Kundenzufriedenheit
5,535
Social Web
4,798
Social web
4,798
USA
4,560
Online-Marketing
4,527
Internet marketing
4,505
United States
4,440
Dienstleistungsqualität
4,365
Service quality
4,365
Brand
4,328
Markenartikel
4,325
Einzelhandel
4,158
Retail trade
4,086
Verbraucherverhalten
3,924
Deutschland
3,817
Germany
3,634
Werbewirkung
3,625
Electronic Commerce
3,622
Advertising effects
3,601
E-commerce
3,503
Experiment
3,378
Emotion
3,234
Werbung
2,983
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2,913
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2,904
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2,904
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2,772
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26,771
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5,995
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4,971
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2,690
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1,841
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1,109
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1,109
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722
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545
Bibliografie enthalten
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Bibliography included
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Konferenzschrift
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313
Sammlung
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Dissertation u.a. Prüfungsschriften
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Han, Heesup
120
Belk, Russell W.
116
Mattila, Anna S.
101
Grunert, Klaus G.
97
Huber, Frank
87
Lusk, Jayson L.
84
Phau, Ian
83
Wiedmann, Klaus-Peter
80
Bauer, Hans H.
79
Gierl, Heribert
79
Herrmann, Andreas
77
Sheth, Jagdish N.
77
Foxall, Gordon R.
76
Usman, Osly
76
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Wansink, Brian
64
Stavins, Joanna
63
Paul, Justin
61
Jang, Soocheong
58
Pelsmacker, Patrick de
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Kim, Jungkeun
52
Thøgersen, John
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Rajagopal
50
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National Bureau of Economic Research
523
Springer Fachmedien Wiesbaden
127
OECD
47
American Marketing Association
37
Verlag Dr. Kovač
31
International Energy Agency
30
IGI Global
28
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
20
Information Resources Management Association
20
Books on Demand GmbH <Norderstedt>
19
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
INSEAD
14
Nomos Verlagsgesellschaft
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Universität Mannheim
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Max-Planck-Institut für Ökonomik <Jena> / Abteilung Evolutionsökonomik
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RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
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Institut für Wirtschaftsinformatik <Bern>
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Ökologische Kommunikation mbH
9
Haufe-Lexware GmbH & Co. KG
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Springer International Publishing
8
Technische Universität Braunschweig
8
Center for Economic Research <Tilburg>
7
Deutschland / Bundeswehr / Universität Hamburg
7
Erasmus Research Institute of Management
7
European Society for Opinion and Marketing Research
7
Helmut-Schmidt-Universität
7
Organisation for Economic Co-operation and Development
7
Peter Lang GmbH
7
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Journal of business research : JBR
1,981
Journal of retailing and consumer services
1,929
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
356
European journal of marketing : EJM
348
SpringerLink / Bücher
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
81,283
USB Cologne (EcoSocSci)
1,433
USB Cologne (business full texts)
103
BASE
5
RePEc
4
EconStor
1
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131
Rigorous magic : communication ideas and their application
Taylor, Jim
;
Hatch, Steve
-
2007
Persistent link: https://www.econbiz.de/10004878554
Saved in:
132
Guerilla-Marketing in der
Marktkommunikation
: eine Systematisierung und kritische Analyse mit Anwendungsbeispielen
Welling, Monika
-
2005
Persistent link: https://www.econbiz.de/10004879652
Saved in:
133
Interactive and multi-channel marketing
2007
Persistent link: https://www.econbiz.de/10004892863
Saved in:
134
Integrated marketing communication
2007
Persistent link: https://www.econbiz.de/10004892865
Saved in:
135
Integrierte Kommunikation in mehrstufigen Märkten : Theoretische und empirische Analyse am Beispiel der Schweizer Mobilfunkbranche
Lasotta, Kristina
-
2007
Persistent link: https://www.econbiz.de/10004921119
Saved in:
136
Advertising and promotion : an integrated marketing communications perspective
Belch, George E.
;
Belch, Michael A.
-
2009
-
8. ed., McGraw-Hill internat. ed.
Persistent link: https://www.econbiz.de/10004922128
Saved in:
137
Strategic communications for nonprofits : a step-by-step guide to working with the media ; [generate publicity, enhance fundraising, build membership, change public policy, handle...
Bonk, Kathy
(
contributor
)
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004922226
Saved in:
138
Produktkommunikation : Geschichte und Theorie
Gries, Rainer
-
2008
Persistent link: https://www.econbiz.de/10004922648
Saved in:
139
FOCUS enzyklopädisches Wörterbuch Marketing, Management,
Marktkommunikation
, Medien
Koschnick, Wolfgang J.
-
2. Aufl.
Persistent link: https://www.econbiz.de/10004931700
Saved in:
140
Investor relations und shareholder value : erweiterte Inhalte der Kapitalmarktkommunikation im Rahmen der wertorientierten Unternehmensführung
Gorr, Christina
-
2008
Persistent link: https://www.econbiz.de/10004935779
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