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Kunstförderung als Instrument der Marktkommunikation
Meyer, Jörn-Axel; Maurer, Fabian - 1998
Persistent link: https://www.econbiz.de/10004265865
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Marketing communications : contexts, contents and strategies
Fill, Chris - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004342495
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Marketing messages : an introduction to the study of communications in marketing
Gofton, Leslie - 1999
Persistent link: https://www.econbiz.de/10004342567
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The Arthur Andersen guide to talking with your customers : what they will tell you about your business, when you ask the right questions
Wing, Michael J. - 1997 - Rev. ed.
Persistent link: https://www.econbiz.de/10004346578
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Advertising, promotion, and supplemental aspects of integrated marketing communications
Shimp, Terence A. - 1997 - 4. ed.
Persistent link: https://www.econbiz.de/10004351529
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Culture and positioning as determinants of strategy : personality and the business organization
Ellson, Tony - 2004
Persistent link: https://www.econbiz.de/10004445103
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Marktkommunikation in Theorie und Praxis : Inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
Schmidt, Christopher M. (contributor) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004447180
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Marketing communications
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004454098
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Marketing communications : a brand narrative approach
Dahlén, Micael; Lange, Fredrik; Smith, Terry - 2010
Persistent link: https://www.econbiz.de/10004533004
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Strategic integrated marketing communications : theory and practice
Percy, Larry - 2008
Persistent link: https://www.econbiz.de/10004540104