//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der aktive Konsument: Kommunik...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
80,326
Consumer behaviour
80,320
Beziehungsmarketing
9,019
Relationship marketing
9,015
Theorie
8,999
Theory
8,977
Markenführung
7,525
Brand management
7,524
Markenimage
6,687
Brand image
6,664
Online retailing
5,612
Online-Handel
5,611
Customer satisfaction
5,536
Kundenzufriedenheit
5,535
Social Web
4,798
Social web
4,798
USA
4,560
Online-Marketing
4,527
Internet marketing
4,505
United States
4,440
Dienstleistungsqualität
4,365
Service quality
4,365
Brand
4,328
Markenartikel
4,325
Einzelhandel
4,158
Retail trade
4,086
Verbraucherverhalten
3,924
Deutschland
3,817
Germany
3,634
Werbewirkung
3,625
Electronic Commerce
3,622
Advertising effects
3,601
E-commerce
3,503
Experiment
3,378
Emotion
3,234
Werbung
2,984
Advertising
2,914
Private consumption
2,906
Privater Konsum
2,906
Virales Marketing
2,772
more ...
less ...
Online availability
All
Undetermined
29,412
Free
18,385
Type of publication
All
Article
55,902
Book / Working Paper
26,772
Journal
158
Type of publication (narrower categories)
All
Article in journal
50,811
Aufsatz in Zeitschrift
50,811
Graue Literatur
7,510
Non-commercial literature
7,510
Arbeitspapier
5,996
Working Paper
5,996
Aufsatz im Buch
4,971
Book section
4,971
Hochschulschrift
2,690
Thesis
1,841
Collection of articles of several authors
1,109
Sammelwerk
1,109
Aufsatzsammlung
722
Conference paper
545
Konferenzbeitrag
545
Bibliografie enthalten
364
Bibliography included
364
Konferenzschrift
338
Collection of articles written by one author
313
Sammlung
313
Dissertation u.a. Prüfungsschriften
283
Case study
257
Fallstudie
257
Lehrbuch
251
Textbook
209
Reprint
182
Amtsdruckschrift
159
Government document
159
Conference proceedings
158
Statistik
88
Statistics
73
Systematic review
72
Übersichtsarbeit
72
Ratgeber
60
Forschungsbericht
54
Guidebook
54
Handbook
54
Handbuch
54
Market information
52
Marktinformation
52
more ...
less ...
Language
All
English
75,897
German
5,953
French
336
Undetermined
276
Polish
114
Spanish
82
Italian
75
Swedish
35
Russian
32
Danish
28
Norwegian
22
Dutch
21
Portuguese
19
Finnish
14
Hungarian
14
Slovak
10
Czech
6
Croatian
5
Romanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Chinese
2
Bosnian
1
Lithuanian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
120
Belk, Russell W.
116
Mattila, Anna S.
101
Grunert, Klaus G.
97
Huber, Frank
87
Lusk, Jayson L.
84
Phau, Ian
83
Wiedmann, Klaus-Peter
80
Bauer, Hans H.
79
Gierl, Heribert
79
Herrmann, Andreas
77
Sheth, Jagdish N.
77
Foxall, Gordon R.
76
Usman, Osly
76
Grewal, Dhruv
71
Khare, Arpita
69
Nayga, Rodolfo M.
69
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Wansink, Brian
64
Stavins, Joanna
63
Paul, Justin
61
Jang, Soocheong
58
Pelsmacker, Patrick de
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Kim, Jungkeun
52
Thøgersen, John
52
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Rajagopal
50
more ...
less ...
Institution
All
National Bureau of Economic Research
523
Springer Fachmedien Wiesbaden
127
OECD
47
American Marketing Association
37
Verlag Dr. Kovač
31
International Energy Agency
30
IGI Global
28
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
20
Information Resources Management Association
20
Books on Demand GmbH <Norderstedt>
19
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
INSEAD
14
Nomos Verlagsgesellschaft
13
Universität Mannheim
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Evolutionsökonomik
11
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Institut für Wirtschaftsinformatik <Bern>
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Ökologische Kommunikation mbH
9
Haufe-Lexware GmbH & Co. KG
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Springer International Publishing
8
Technische Universität Braunschweig
8
Center for Economic Research <Tilburg>
7
Deutschland / Bundeswehr / Universität Hamburg
7
Erasmus Research Institute of Management
7
European Society for Opinion and Marketing Research
7
Helmut-Schmidt-Universität
7
Organisation for Economic Co-operation and Development
7
Peter Lang GmbH
7
more ...
less ...
Published in...
All
Journal of business research : JBR
1,981
Journal of retailing and consumer services
1,929
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
The journal of brand management : an international journal
356
European journal of marketing : EJM
348
SpringerLink / Bücher
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
more ...
less ...
Source
All
ECONIS (ZBW)
81,286
USB Cologne (EcoSocSci)
1,433
USB Cologne (business full texts)
103
BASE
5
RePEc
4
EconStor
1
Showing
80,921
-
80,930
of
82,832
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
80921
Arbeitsbuch Marketing-Management und Käuferverhalten : inklusive Fallstudien Schaufelbräu-Bier und Pronto-Pizza
Schneider, Willy
-
2008
Persistent link: https://www.econbiz.de/10004948233
Saved in:
80922
Ökonomie des Tourismus durch Sportgroßveranstaltungen : eine empirische Analyse zur Fußball-Weltmeisterschaft 2006
Preuß, Holger
;
Kurscheidt, Markus
;
Schütte, Norbert
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004948309
Saved in:
80923
Marketing management for current scenario
Rana, Girish
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004948390
Saved in:
80924
Material women, 1750 - 1950 : consuming desires and collecting practices
Goggin, Maureen Daly
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004948440
Saved in:
80925
Neuromarketing : Transparenz im Konsumentenverhalten und Einsatzmöglichkeiten in der Markenführung
Strang, Andreas
-
2009
Persistent link: https://www.econbiz.de/10004949007
Saved in:
80926
Advertising and Chinese society : impacts and issues
Cheng, Hong
(
contributor
)
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004949026
Saved in:
80927
Modelling of consumer behaviour and wealth distribution
Ščasný, Milan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004949127
Saved in:
80928
Marketingstrategien für den Einsatz neuer Medien : eine Studie unter besonderer Berücksichtigung eines veränderten Konsumentenverhaltens
Flöter, Michael
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004949178
Saved in:
80929
Critical thinking in consumer behavior : cases and experiential exercises
Graham, Judy
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10004949448
Saved in:
80930
You are what you choose : the habits of mind that really determine how we make decisions
De Marchi, Scott
;
Hamilton, James
-
2010
Persistent link: https://www.econbiz.de/10004949506
Saved in:
First
Prev
8089
8090
8091
8092
8093
8094
8095
8096
8097
8098
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->