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Erfolgreich als KMU : krisenfest im Umgang mit Kunden, Personal, Lieferanten und Geldgebern

Krampf, Michael; Baumgartner, Gabriela; Schoch, Hans; … - 2010

Persistent link: https://www.econbiz.de/10008811363

Small business marketing and relationship marketing in Asia Pacific

Ndubisi, Nelson Oly (contributor) - 2011

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Ausprägung eines Beschwerdemanagementsystems in KMU

Nissen, Dirk; Ahlers, Friedel - In: Kleine und mittlere Unternehmen : Herausforderungen und …, (pp. 231-244). 2010

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The critical role of relationship quality in small- and medium sized enterprise internationalization

Kuhlmeier, David B.; Knight, Gary A. - In: Journal of global marketing 23 (2010) 1, pp. 16-32

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Beziehungsmanagement im Klein- und Mittelbetrieb : Gestaltung dauerhafter Kundenbeziehungen

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Kundenbindungsstrategien im mittelständischen Firmenkundengeschäft

Schmoll, Anton - In: Die Bank (2002) 5, pp. 319-325

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Can CRM be used by SMEs to help to reach customers?

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Implications of customer and entrepreneurial orientations for SME growth

Eggers, Fabian; Kraus, Sascha; Hughes, Mathew; Laraway, Sean - In: Management decision : MD 51 (2013) 3, pp. 524-546

Purpose: The aim of this paper is to empirically investigate how the business orientations of customer orientation (CO) (represented by responsiveness to customers) and entrepreneurial orientation (EO) (represented by proactiveness, innovativeness and risk‐taking) impact the growth of SMEs....

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Treasury management buying behaviours of small to mid-sized companies

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Improving the performance of business models with relationship marketing efforts - an entrepreneurial perspective

Brettel, Malte; Strese, Steffen; Flatten, Tessa - In: European management journal 30 (2012) 2, pp. 85-98

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