This ICB Research Report constitutes the proceedings of the following four workshops which were held on Tuesday, 29th June 2010 as part of the Requirements Engineering: Foundation for Software Quality (REFSQ) conference 2010 at the University of Duisburg-Essen. First Workshop on Creativity in...

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments...

Background From the last decade, data mining techniques, employed in particular in customer relationship management, have assumed a key role in the profitability and operations of companies. To support small and medium companies (SMEs), several innovative and continuously improving tools have...