Purpose – The paper suggests a framework for analyzing business relationships using the hierarchy‐markets‐network framework. Instead of treating these three interaction modes as mutually exclusive, an integrated model is suggested offering the opportunity for dyadic and dynamic analyses....

Purpose: This paper aims to reflect on relevance of business-to-business research based on Van de Ven’s (2007) engaged scholarship model. Design/methodology/approach: The paper is a reflection of the current state and potential future research avenues. Findings: The paper highlights that...