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Retail pricing and advertising strategies

Lal, Rajiv - In: The journal of business : B 67 (1994) 3, pp. 345-370

Persistent link: https://www.econbiz.de/10001167695

Dynamic marketing strategies in a two-member channel

Jørgensen, Steffen - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 158-174). 1996

Persistent link: https://www.econbiz.de/10001319630

Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...

Miller, Chadwick J.; Brannon, Daniel C.; Salas, Jim; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1043-1064

Persistent link: https://www.econbiz.de/10012659685

The Effect of Price Advertising and Prices : Evidence in the Wake of 44 Liquormart

Milyo, Jeff; Waldfogel, Joel - 2021

In May 1996 the U.S. Supreme Court struck down Rhode Island's ban on advertising prices of alcoholic beverages, making Rhode Island the subject of a natural experiment for measuring the impact of advertising on prices. Using Massachusetts prices as controls, we find that while advertising stores...

Persistent link: https://www.econbiz.de/10013237253

New-media advertising and retail platform openness

Chen, Jianqing; Guo, Zhiling - In: MIS quarterly 46 (2022) 1, pp. 431-456

Persistent link: https://www.econbiz.de/10013286234

The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing

Karray, Salma; Martín Herrán, Guiomar - In: International journal of production economics 244 (2022), pp. 1-19

Persistent link: https://www.econbiz.de/10013185374

Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts

Shen, Qichao; He, Bo; Qing, Qiankai - In: Journal of retailing and consumer services 64 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013209532

A Comparison Between Manufacturer’s Suggested Retail Price and Minimum Advertised Price in a Distribution Channel and the Effect of Competition

Sacco, Armando; Giovanni, Pietro De - 2021

This paper investigates two coordination mechanisms in a simple distribution channel: 1) the manufacturer's suggested retail price (MSRP) and 2) the minimum advertised price (MAP). With a MSRP, the retailer can engage in a price discount policy to maintain control of the selling price. With a...

Persistent link: https://www.econbiz.de/10013214605

Multiproduct retailing

Rhodes, Andrew - In: The review of economic studies 82 (2015) 1, pp. 360-390

Persistent link: https://www.econbiz.de/10011720078

Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer

Aust, Gerhard; Buscher, Udo - In: Central European journal of operations research : CEJOR … 24 (2016) 1, pp. 127-147

Persistent link: https://www.econbiz.de/10011665769