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Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa; Mishra, Prashant - In: Marketing intelligence & planning 35 (2017) 1, pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
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Fei Cheng Wu Rao : staging global China through international format television and overseas special episodes
Morrow, Katherine - In: New global studies 8 (2014) 3, pp. 259-277
Persistent link: https://www.econbiz.de/10010498874
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International television formats and national variations : the case of IDOL in Vietnam
Burnett, R. A.; Bui Minh Thai - In: International journal of trade and global markets 7 (2014) 3, pp. 223-234
Persistent link: https://www.econbiz.de/10010530842
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L’ économie de la télévision : financements, audience, programmes
Besson, Nicolas; Danard, Benoît - 2014
Persistent link: https://www.econbiz.de/10011298167
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Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.; Swaminathan, Srinivasan - In: Journal of marketing communications 25 (2019) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
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Early Childhood Education by Television: Lessons from Sesame Street
Kearney, Melissa Schettini; Levine, Phillip B. - In: American economic journal : a journal of the American … 11 (2019) 1, pp. 318-350
Persistent link: https://www.econbiz.de/10012233600
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Loss aversion, upset preference, and sports television viewing audience size
Humphreys, Brad R.; Pérez, Levi - In: Journal of behavioral and experimental economics 78 (2019), pp. 61-67
Persistent link: https://www.econbiz.de/10012240247
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Gender and television viewership of professional football
Tainsky, Scott; Xu, Jie - In: International journal of sport finance 14 (2019) 2, pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
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Are television ratings of baseball's and football’s mega-events declining?
Durfee, Thomas F.; Sommers, Paul M. - In: Atlantic economic journal : AEJ 47 (2019) 3, pp. 373-375
Persistent link: https://www.econbiz.de/10012227929
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Think Transmedia! : transmediales Marketing für Formate in der Fernsehwirtschaft
Piepiorka, Christine - In: Innovativer Einsatz digitaler Medien im Marketing : …, (pp. 75-89). 2019
Persistent link: https://www.econbiz.de/10012009409