International standard classifications were built to simplify the complex world of the business sector and analyse the international exchange of goods. Therefore they are less fitted to the classification of social economy organizations(SEO) and provision of services. Firstly this chapter...

Trademarks (TMs) shape the competitive landscape of markets for goods and services in all countries through branding and conveying information and quality inherent in products. Yet, researchers are largely unable to conduct rigorous empirical analysis of TMs in the modern economy because TM data...