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Das große Buch der Kleinanzeig...
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Werbung
14,650
Advertising
10,634
Werbewirkung
4,712
Advertising effects
4,656
Konsumentenverhalten
3,554
Consumer behaviour
3,548
Theorie
1,796
Theory
1,766
Online-Marketing
1,637
Internet marketing
1,633
Deutschland
1,079
Marketing
940
USA
937
Marketingmanagement
814
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795
United States
785
Markenführung
744
Brand management
740
advertising
695
Printwerbung
660
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658
Markenartikel
655
Social Web
596
Social web
595
Germany
574
Brand
566
Markenimage
491
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479
Preismanagement
459
Pricing strategy
459
Zielgruppe
443
Werbewirtschaft
435
Target group
429
Beispielsammlung
409
Advertising industry
398
Wettbewerb
369
Öffentlichkeitsarbeit
302
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296
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295
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293
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Undetermined
3,680
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2,257
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Article
8,371
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7,071
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146
Database
1
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1
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Article in journal
6,186
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Graue Literatur
916
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916
Aufsatz im Buch
818
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818
Working Paper
728
Arbeitspapier
692
Hochschulschrift
442
Thesis
231
Collection of articles of several authors
224
Sammelwerk
224
Konferenzschrift
152
Aufsatzsammlung
140
Lehrbuch
116
Dissertation u.a. Prüfungsschriften
103
Textbook
98
Bibliografie enthalten
85
Bibliography included
85
Conference paper
56
Konferenzbeitrag
56
Case study
54
Fallstudie
54
Conference proceedings
51
Wörterbuch
47
Ratgeber
39
Collection of articles written by one author
32
Guidebook
32
Reprint
32
Sammlung
32
Bibliographie
29
Bibliografie
23
Enzyklopädie
23
Handbook
23
Handbuch
23
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22
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22
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19
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19
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English
10,872
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2,583
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2,026
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68
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26
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19
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10
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10
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9
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7
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6
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6
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4
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4
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2
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Author
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Kaiser, Harry M.
60
Eisend, Martin
49
Taylor, Charles Raymond
42
Pelsmacker, Patrick de
40
Kind, Hans Jarle
34
Gierl, Heribert
33
Rosengren, Sara
33
Sethi, Suresh
33
Anderson, Simon P.
32
Dahlén, Micael
30
Saffer, Henry
30
Septianto, Felix
30
Nickel, Volker
29
Pflaum, Dieter
29
Okazaki, Shintaro
27
Hundhausen, Carl
26
Schweiger, Günter
25
Stafford, Marla Royne
25
Yoon, Sukki
25
Bruhn, Manfred
24
Diehl, Sandra
24
Esch, Franz-Rudolf
24
Pepels, Werner
24
Zaccour, Georges
24
Kaiser, Ulrich
23
Laussel, Didier
22
Mueller, Barbara
22
Huh, Jisu
21
Kinnucan, Henry W.
21
Reid, Leonard N.
21
Silk, Alvin J.
21
Sonnac, Nathalie
21
Wilbur, Kenneth C.
21
Rossiter, John R.
20
Yoon, Hye Jin
20
Campbell, Colin L.
19
Carlson, Les
19
Ford, John B.
19
Gabszewicz, Jean Jaskold
19
Prasad, Ashutosh
19
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Institution
All
National Bureau of Economic Research
57
Springer Fachmedien Wiesbaden
36
Zentralausschuss der Werbewirtschaft
21
American Marketing Association
12
Axel-Springer-Verlag
11
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Deutschland / Bundeswehr / Universität Hamburg
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Institute of Practitioners in Advertising
4
Nordic Council of Ministers
4
OECD
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Confederation British Industry
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Europäische Kommission
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institut für Personalwesen und Arbeitswissenschaft <Hamburg>
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
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Published in...
All
Journal of advertising research
271
International journal of advertising : the review of marketing communications
243
International journal of advertising : the quarterly review of marketing communications
207
Journal of business research : JBR
192
Journal of advertising
188
Journal of advertising : official publication of the American Academy of Advertising
188
Journal of marketing communications
169
Marketing science
113
Journal of promotion management : JPM
93
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Journal of historical research in marketing
74
Journal of marketing
74
Journal of marketing research : JMR
73
European journal of marketing : EJM
72
Journal of current issues and research in advertising : JCIRA
72
European journal of operational research : EJOR
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Psychology & marketing
60
Journal of current issues and research in advertising
58
NBER working paper series
57
SpringerLink / Bücher
57
Health marketing quarterly
56
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
54
NBER Working Paper
49
Marketing : ZFP ; journal of research and management
46
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Young consumers : insight and ideas for responsible marketers
40
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
38
Journal of global marketing
38
Marketing letters : a journal of research in marketing
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Advertising theory
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
CESifo working papers
32
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Source
All
ECONIS (ZBW)
13,773
USB Cologne (EcoSocSci)
1,713
EconStor
47
USB Cologne (business full texts)
32
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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111
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111
The ghost of subliminal advertising
Klass, Bertrand
- In:
Journal of marketing
23
(
1958
),
pp. 146-150
Persistent link: https://www.econbiz.de/10003602547
Saved in:
112
Die Anzeigenwirkung in Abhängigkeit von Wirkungsfaktoren der Zeitschriften
Kiss, Thomas
;
Wettig, Herbert
- In:
"The application of market and social research for more …
,
(pp. 101-158)
.
1973
Persistent link: https://www.econbiz.de/10003602865
Saved in:
113
Noting and pago traffic scores for press and advertisements
Joyce, Timothy J.
;
Fletcher, Raymond
- In:
The Thomson medals and awards for media research ...
(
1966
),
pp. 11-24
Persistent link: https://www.econbiz.de/10003603765
Saved in:
114
Using linguistic coding to explore the way advertisements in press and TV communicate
Consterdine, Guy
;
MacDonald, Colin
- In:
Esomar congress
(
1976
),
pp. 789-806
Persistent link: https://www.econbiz.de/10003537337
Saved in:
115
Education and training advertising
Elvinger, Francis
(
contributor
)
-
1959
Persistent link: https://www.econbiz.de/10003539597
Saved in:
116
Umsatzsteuer für Finanzanzeigen ausländischer Auftraggeber
Frye, Frank
- In:
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt …
29
(
1976
)
22
,
pp. 1064-1066
Persistent link: https://www.econbiz.de/10003554170
Saved in:
117
Tageszeitungen Auflage über 7000 Exemplare
Fürst, Hermann W.
-
1963
Persistent link: https://www.econbiz.de/10003555327
Saved in:
118
Kinder und Jugendliche als Zielgruppe des Erlebnismarketings :
Werbung
in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
Römer, Bettina von
;
Steffensen, Bernd
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003555403
Saved in:
119
Sectoral changes in advertisement expenditure
Cornish, Pym
- In:
Behind the headlines - the business of the British …
,
(pp. 31-38)
.
1978
Persistent link: https://www.econbiz.de/10003518293
Saved in:
120
Industriewerbung auf neuen Wegen : Probleme der Oeffentlichkeitsarbeit konsumferner Industriezweige
1966
Persistent link: https://www.econbiz.de/10003587354
Saved in:
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