I consider an oligopoly model where, prior to price competition, firms invest in persuasive advertising and induce brand loyalty in consumers who would otherwise buy the cheapest alternative on the market. This setting, in which persuasive advertising is introduced to homogeneous product...

Singapore’s Ministry of Manpower has suspended the licence of an employment agency for advertising the services of foreign domestic workers in an “insensitive” manner which portrayed the workers as a “commodity that can be bought and sold”. It also prosecuted the agency and the...

We introduce persuasive advertising in a duopoly market of di⁄erentiated harmful goods, where rms compete on prices and advertising. Since advertising arti cially in ates consumers demand, there is over-consumption of sin goods. We rst show how introducing an excise tax increases consumers...

This paper studies the effect of provision of information by the government and private firms through marketing activities in the Affordable Care Act health insurance marketplace. Using detailed TV advertising data, we present evidence that government advertising and private advertising target...

Widespread advertising of high-carbon goods challenges a shift to low-carbon consumption which is needed to limit climate change. We test the pure and combined effects of advertising and communicating a social norm on low- and high-carbon consumption. This involved presenting to 2,728 US...

Digital footprints of the consumers are an invaluable resource for the digital advertising industry. First and third-party data collectors track these digital footprints to predict the needs and expectations of consumers based on their online activities and deliver them personalized content and...

The study was conducted in order to develop an understanding of how advertisements in different Web task environments are being attended to as well as how attention to advertisements varies between different attention getting techniques that are being used in Web advertising. Furthermore, a...

In advertising, capturing consumers’ attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. This area is the main focus of this research. The World Wide Web is an interactive medium which has characteristics that...

This paper develops a model of asymmetric competition between a pay and a free media platform. The pay media platform generates revenues from media consumers through subscription fees, while the free media platform generates revenues from charging advertisers either on a lump-sum basis (regime...