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The level of involvement and consumer response to advertising through hashtags : a segmentation approach with self-organising maps
Bahrainizad, Manijeh; Aslami, Sepideh; Jamshidi, Nosrat - In: International journal of internet marketing and … 20 (2024) 3-4, pp. 386-409
Persistent link: https://www.econbiz.de/10015065567
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Die anlehnende Markennutzung für nicht ähnliche Produkte
Görlich, Daniel - 2013
Persistent link: https://www.econbiz.de/10010207711
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Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
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A micro economic analysis of the Romanian online advertising market : toward more fair value sharing?
Ungureanu, Andrei - In: Economic Growth, Prosperity and Sustainability in the …, (pp. 169-188). 2024
Persistent link: https://www.econbiz.de/10015064592
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"We" versus "you" : exploring the extent of gendered language in purchasing and supply management job advertisements
Kelly, Stephen; Hasche, Nina; Klézl, Vojtěch; … - In: International journal of procurement management 20 (2024) 3, pp. 365-383
Persistent link: https://www.econbiz.de/10015064966
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Optimal pricing and advertisement with allowable shortages for non-instantaneous deteriorating items under inflation and trade credit
Trivedi, Chirag R.; Jani, Mrudul Y.; Joshi, D. C.; … - In: International journal of procurement management 19 (2024) 1, pp. 122-158
Persistent link: https://www.econbiz.de/10015064835
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Persuasion ethics today
Duffy, Margaret (contributor); Thorson, Esther (contributor) - 2016
Persistent link: https://www.econbiz.de/10013182048
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2014 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
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Kommerzielle Werbung im kolonialen Afrika : die Werbebranche und der politische Wandel in Ghana 1930 - 1970
Finsterhölzl, Regina - 2015
Persistent link: https://www.econbiz.de/10010533361