Narrow search
Showing 11 - 20 of 36
Cover Image
Growth market forecasting revisited : a look back at a look forward
Schnaars, Steven P. - In: California management review 28 (1986) 4, pp. 71-88
Persistent link: https://www.econbiz.de/10001025511
Cover Image
Extrapolation models on very short-term forecasts
Schnaars, Steven P. - In: Journal of business research : JBR 14 (1986) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10001021703
Cover Image
A comparison of approaches for setting standards for technological products
Rosen, Barry N. - In: The journal of product innovation management : an … 5 (1988) 2, pp. 129-139
Persistent link: https://www.econbiz.de/10001071321
Cover Image
Megamistakes : forecasting and the myth of rapid technological change
Schnaars, Steven P. - 1989 - 1. print.
Persistent link: https://www.econbiz.de/10004065047
Cover Image
The provocative practice of price signaling: Collusion versus cooperation
Miller, Larry L.; Schnaars, Steven P.; Vaccaro, Valerie L. - In: Business Horizons 36 (1993) 4, pp. 59-65
Persistent link: https://www.econbiz.de/10005333424
Cover Image
A chink in marketing's armor: Strategy above tactics
German, Myna; Donahue, Donald Jr.; Schnaars, Steven P. - In: Business Horizons 34 (1991) 2, pp. 74-78
Persistent link: https://www.econbiz.de/10005354331
Cover Image
When entering growth markets, are pioneers better than poachers?
Schnaars, Steven P. - In: Business Horizons 29 (1986) 2, pp. 27-36
Persistent link: https://www.econbiz.de/10005354545
Cover Image
The Provocative Practice of Price Signaling: Collusion versus Cooperation
Miller, Larry L.; Schnaars, Steven P.; Vaccaro, Valerie L. - In: Business horizons 36 (1993) 4, pp. 59-65
Persistent link: https://www.econbiz.de/10006223767
Cover Image
A Survey of New Product Forecasting Practices in Industrial High Technology and Low Technology Businesses - Forecasting in highly uncertain markets
Lynn, Gary S.; Schnaars, Steven P.; Skov, Richard B. - In: Industrial marketing management : the international … 28 (1999) 6, pp. 565-572
Persistent link: https://www.econbiz.de/10006295294
Cover Image
Five Modern Lessons from a 55-Year-Old Technological Forecast
Schnaars, Steven P.; Chia, Swee L.; Maloles III, Cesar M. - In: The journal of product innovation management : an … 10 (1993) 1, pp. 66-74
Persistent link: https://www.econbiz.de/10006354175