Introduction to Business Research -- Business Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionaire Design -- Data Preparation and Preliminary...

Why everyone needs analytical skills -- Framing the problem -- Solving the problem -- Communicating and acting on results -- Quantitative analysis and creativity -- Developing quantitative analysis capabilities -- Working with quants