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Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans
Bolton, Lisa E.; Bloom, Paul N.; Cohen, Joel B. - In: Journal of marketing research : JMR 48 (2011), pp. 51-59
Persistent link: https://www.econbiz.de/10009389986
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Scaling social entrepreneurial impact
Bloom, Paul N.; Chatterji, Aaron K. - In: California management review 51 (2008/09) 3, pp. 114-133
Persistent link: https://www.econbiz.de/10003907510
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Identifying the drivers of social entrepreneurial impact : theoretical development and an exploratory empirical test of SCALERS
Bloom, Paul N.; Smith, Brett R. - In: Journal of social entrepreneurship 1 (2010) 1, pp. 126-145
Persistent link: https://www.econbiz.de/10009678662
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Celebrity contagion and the value of objects
Newman, George E.; Diesendruck, Gil; Bloom, Paul N. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 215-228
Persistent link: https://www.econbiz.de/10009272207
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The concerns of the rich/poor consumer
Preston, Lee E.; Bloom, Paul N. - In: California management review 26 (1983), pp. 100-119
Persistent link: https://www.econbiz.de/10003497488
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Strategien für Unternehmen mit hohem Marktanteil
Bloom, Paul N.; Kotler, Philip - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1983) 3, pp. 74-82
Persistent link: https://www.econbiz.de/10003497643
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Handbook of marketing and society
Bloom, Paul N. (contributor) - 2001
Persistent link: https://www.econbiz.de/10004729069
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Marketing professional services
Kotler, Philip; Bloom, Paul N. - 1984
Persistent link: https://www.econbiz.de/10004584989
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Marketing per i professionisti
Kotler, Philip; Bloom, Paul N. - 1991
Persistent link: https://www.econbiz.de/10004568675