Benassi, João Luís Guilherme; Amaral, Daniel Capaldo; … - In: International Journal of Operations & Production Management 36 (2016) 2, pp. 200-219
Purpose – Many publications emphasize the importance of product vision and its contribution to successful product development. However, the current literature lacks a definition. The purpose of this paper is to propose a conceptual model that unites and organizes the definitions of product...