Introduction: the charity trap -- Business first: the roots of prosperity in the modern world -- Business last: the roots of failure in poverty aid -- Strong medicine: the Marshall plan as a business model -- Chase the devil: details for a Marshall model -- Conclusion: make it your business

Economists increasingly agree on the nature of the development and social policies needed to halve poverty over the next ten years. A similar convergence is nowhere in sight in the case of macroeconomic policies. Disagreements in this area remain significant, exacerbated by rising financial...