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Identification and classification of problems associated with evaluating social marketing efforts
Hensel, Paul J.; Dubinsky, Alan J. - 2008
Persistent link: https://www.econbiz.de/10003717554
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Social marketing : its definition and domain
Andreasen, Alan R. - 2008
Persistent link: https://www.econbiz.de/10003717556
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What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura; Stead, Martine; Hastings, Gerard - 2008
Persistent link: https://www.econbiz.de/10003717558
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A makromarketing perspective on social marketing : the case of family planning in India
Dholakia, Ruby R. - 2008
Persistent link: https://www.econbiz.de/10003718210
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Social marketing : an approach to third-world development
Duhaime, Carole P.; McTavish, Ronald; Ross, Christoper A. - 2008
Persistent link: https://www.econbiz.de/10003718227
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Social marketing : its ethical dimensions
Laczniak, Gene R.; Lusch, Robert F.; Murphy, Patrick E. - 2008
Persistent link: https://www.econbiz.de/10003718250
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Ethical challenges of social marketing
Brenkert, George C. - 2008
Persistent link: https://www.econbiz.de/10003718256
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Alliances and ethics in social marketing
Andreasen, Alan R.; Drumwright, Minette E. - 2008
Persistent link: https://www.econbiz.de/10003718266
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Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Cornelissen, Gert; Pandelaere, Mario; Warlop, Luk; … - 2006
Persistent link: https://www.econbiz.de/10003633827
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Whatever people say I am that's what I am : social labeling as a social marketing tool
Cornelissen, Gert; Dewitte, Siegfried; Warlop, Luk; … - 2007
Persistent link: https://www.econbiz.de/10003633917