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Social responsibility of business and social marketing
Agarwal, Shruti - In: Social responsibility of business enterprises, (pp. 364-373). 2009
Persistent link: https://www.econbiz.de/10003810018
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Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.; Peattie, Sue - In: Journal of business research : JBR 62 (2009) 2, pp. 260-268
Persistent link: https://www.econbiz.de/10003810570
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Managing anti-consumption in an excessive drinking culture
Piacentini, Maria; Banister, Emma N. - In: Journal of business research : JBR 62 (2009) 2, pp. 279-288
Persistent link: https://www.econbiz.de/10003810572
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New ways to make people save : a social marketing approach
Lusardi, Annamaria; Keller, Punam Anand; Keller, Adam M. - 2009
Persistent link: https://www.econbiz.de/10003812074
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Seeking accountable health care through measurement
Randall, Glen E.; Eberlein, Burkard; Barrows, Arthur - In: Public and nonprofit marketing, (pp. 44-55). 2009
Persistent link: https://www.econbiz.de/10003865286
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Modernizing Botswana's public sector for excellence through public sector management and marketing
Mpabanga, Dorothy - In: Public and nonprofit marketing, (pp. 88-107). 2009
Persistent link: https://www.econbiz.de/10003865305
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Za zdorovye! : Soviet health posters as social advertising
Fox, Karen F. A. - In: Journal of macromarketing : examining the interactions … 29 (2009) 1, pp. 74-90
Persistent link: https://www.econbiz.de/10003818767
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Demarketing, minorities, and national attachment
Grinstein, Amir; Nisan, Udi - In: Journal of marketing 73 (2009) 2, pp. 105-122
Persistent link: https://www.econbiz.de/10003820609
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Chancen und Hindernisse internationaler Gesundheitskampagnen : die Anti-Rauchen-Kampagne "Help - für ein rauchfreies Leben" der EU
Zielmann, Sarah - In: PR-Kampagnen : über die Inszenierung von Öffentlichkeit, (pp. 197-211). 2009
Persistent link: https://www.econbiz.de/10003824500
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Vorne ansetzen, um hinten zu sparen : Konzeption und Evaluation einer Informationskampagne im Sucht- und Gesundheitsbereich
Leonarz, Martina - In: PR-Kampagnen : über die Inszenierung von Öffentlichkeit, (pp. 213-230). 2009
Persistent link: https://www.econbiz.de/10003824502