Johnson, Victoria; Peppas, Spero C. - In: Corporate Communications: An International Journal 8 (2003) 1, pp. 18-22
Belgium was still reeling from fears over mad cow disease and from the news that the carcinogen, dioxin, had been introduced inadvertently into animal feed, when yet another health crisis rocked it. This new crisis was precipitated by consumer complaints about an irregular taste and smell in...