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Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to...
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, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this … experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer … relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail …
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