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Marketing research

Aaker, David A.; Kumar, V.; Day, George S. - 2004 - 8. ed., internat. ed

Persistent link: https://www.econbiz.de/10001785137

Marketing research : within a changing information environment

Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2003 - 2. ed

Persistent link: https://www.econbiz.de/10001818871

Fundierung des Marketing : verhaltenswissenschaftliche Erkenntnisse als Grundlage einer angewandten Marketingforschung ; [... Festschrift für Günter Silberer...]

Wiedmann, Klaus-Peter (ed.); Silberer, Günter (honouree) - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002006421

Marketing research : How to analyze products, markets, and methods of distribution

Bradford, Ernest Smith - 1951

Persistent link: https://www.econbiz.de/10002018471

Fundamentals of marketing research

Smith, Scott M.; Albaum, Gerald - 2005

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...

Persistent link: https://www.econbiz.de/10002030705

Marketing research

McDaniel, Carl D.; Gates, Roger - 2005 - 6. ed., internat. ed

The role of marketing research in management decision making -- The marketing research industry -- Problem definition and the research process -- Secondary data and databases -- Qualitative research -- Survey research: the profound impact of the Internet -- Primary data collection: observation...