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Information systems are subject to change from the environment. If systems are to be used beyond their initial purpose as conceived during the requirements definition stage, they must be designed to evolve. One approach to evolutionary complexity is to make systems dynamically configurable so...
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Marketing knowledge and expertise are a critical corporate resource for carrying out strategic decision making that supports marketing functions. Intelligent marketing information systems (IMkIS) can offer a way for marketing managers to share knowledge and expertise. Such sharing could help...
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