At the 2007 Women Deliver conference in London, The Lancet put out a special edition with this message on the cover: “Since the human race began, women have delivered for society. It is time now for the world to deliver for women.”…

Purpose – The paper seeks to investigate the role of branding in a B2B service context. Design/methodology/approach – This paper focuses on a particular B2B service industry, namely leasing mall space to retail tenants. A quantitative study is undertaken of 201 mall tenants using SEM...

Purpose – Trust is the basis of business relationships. The purpose of this paper is to explore the antecedents of trust in the context of the relationship between shopping centre management and retail tenants, primarily from the retailer perspective, as a first test of trust in such...