Die berufsbezogene Weiterbildung hat in den letzten beiden Jahrzehnten kontinuierlich an Bedeutung zugenommen. Aber auch der Charakter der betrieblichen Weiterbildung befindet sich im Wandel. An die Seite der traditionellen Weiterbildung in Lehrgangs- oder Seminarform treten andere, offene...

"Entrepreneurs around the world are encouraged and held up as the new deliverers of economic growth in turbulent times. Entrepreneurship is taught globally, but often without much reference to the truly global array of cases and examples that can provide helpful insights for international...

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on...