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Decision criteria for new prod...
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Rao, Vithala R.
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ECONIS (ZBW)
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1
Public policy implications of the role of channel intermediaries in new product acceptance
McLaughlin, Edward
;
Rao, Vithala R.
-
1988
Persistent link: https://www.econbiz.de/10000770108
Saved in:
2
Empirical analysis of budget and allocation of trade promotions in the US supermarket industry
Gómez, Miguel I.
;
Rao, Vithala R.
;
McLaughlin, Edward
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 410-424
Persistent link: https://www.econbiz.de/10003547620
Saved in:
3
The strategic role of supermarket buyer intermediaries in new product selection : implications for systemwide efficiency
McLaughlin, Edward
- In:
American journal of agricultural economics
72
(
1990
)
2
,
pp. 358-370
Persistent link: https://www.econbiz.de/10001085560
Saved in:
4
An exploratory modeling of the decision process of new product selection by supermarket buyers
McLaughlin, Edward
;
Rao, Vithala R.
-
1987
Persistent link: https://www.econbiz.de/10000794940
Saved in:
5
Effects of selected merchandising practices on retail apple sales
Primo-Mandujano, Matilde
;
McLaughlin, Edward
-
1986
Persistent link: https://www.econbiz.de/10000732384
Saved in:
6
Twenty years of structure, cost and performance changes in US food chains
McLaughlin, Edward
;
Hawkes, Gerard F.
-
1985
Persistent link: https://www.econbiz.de/10000733149
Saved in:
7
Consumer segmentation analysis of grocery coupon users
Meloy, Margaret G.
;
McLaughlin, Edward
;
Kramer-LeBlanc, …
-
1988
Persistent link: https://www.econbiz.de/10000774897
Saved in:
8
A forecast for the grocery industry in the 1990s
McLaughlin, Edward
;
Hawkes, Gerard F.
-
1986
Persistent link: https://www.econbiz.de/10000763649
Saved in:
9
New product procurement : a summary of buying practices and acceptance criteria at US supermarket chains
Fredericks, Peter J.
;
McLaughlin, Edward
-
1992
Persistent link: https://www.econbiz.de/10000875799
Saved in:
10
The applesauce industry : market analysis and strategic implications
Uetz, Michael P.
;
Anderson, Bruce L.
;
McLaughlin, Edward
-
1984
Persistent link: https://www.econbiz.de/10000708478
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