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Marr, Norman E.; Prendergast, Gerard - In: International Journal of Bank Marketing 8 (1990) 2, pp. 32-39

Human tellers are still the primary means of product delivery, despite the trend towards electronic and remote banking. In New Zealand, there exists a newly deregulated environment in the financial services industry. Therefore a “customer‐oriented” approach is needed to achieve customer...

Persistent link: https://www.econbiz.de/10014760097

Italian Banks: Competition and Competitive Strategies

Mottura, Paolo; Munari, Luciano - In: International Journal of Bank Marketing 8 (1990) 3, pp. 17-23

The structure of banking sectors varies considerably between European Community countries. The advent of the Single Market in 1992 may, therefore, be accompanied by significant restructuring in those countries with hitherto relatively fragmented banking sectors. Such a situation is highlighted...

Persistent link: https://www.econbiz.de/10014760098

Customer Orientation of Bank Employees and Culture

Kelley, Scott W. - In: International Journal of Bank Marketing 8 (1990) 6, pp. 25-29

The competitive nature of the financial services market has placed increased importance on the satisfaction of customer needs. This study considers the customer orientation of the customer contact personnel in four banks. Specifically, the relationships between employee motivation, satisfaction,...

Persistent link: https://www.econbiz.de/10014760101

Corporate Banking Behaviour: A Survey in Hong Kong

Chan, Allan K.K.; Ma, Vincent S.M. - In: International Journal of Bank Marketing 8 (1990) 2, pp. 25-31

formulate their bank marketing strategies. …

Persistent link: https://www.econbiz.de/10014760102

The Single Market: Finance for Small‐and Medium‐sized Enterprises

Binks, Martin; Ennew, Christine; Reed, Geoff - In: International Journal of Bank Marketing 8 (1990) 3, pp. 24-28

The implementation of the EC′s programme to liberalise the financial services sector as part of the movement towards a Single European Market will significantly reduce the costs of entry into non‐domestic markets for Community banks. Reducing entry costs will increase competition in banking...

Persistent link: https://www.econbiz.de/10014760104

Adult Singles: An Untapped Market

Burnett, John J. - In: International Journal of Bank Marketing 8 (1990) 4, pp. 10-16

While bank management has become aware of the eed to identify and assess potential market segments carefully, single persons remain a segment overlooked. This study addresses the eed to view singles as heterogeneous in composition and behaviour. Three categories of singles (divorced, widowed,...

Persistent link: https://www.econbiz.de/10014760105

Using Conjoint Analysis to Design Financial Services

Christian Zinkhan, F.; Zinkhan, George M. - In: International Journal of Bank Marketing 8 (1990) 1, pp. 31-34

The application on conjoint analysis to the task of customising financial services is discussed. Conjoint analysis allows for the generation of the utility levels associated with financial service design alternatives. By evaluating service‐provider and customer utility levels simultaneously,...

Persistent link: https://www.econbiz.de/10014760106

Financial Centres in Asia: Implications for Bank Marketing in Hong Kong

Young, Kitty; Mun, Kin‐Chok - In: International Journal of Bank Marketing 8 (1990) 1, pp. 10-16

the marketing strategies of different types of banks in Hong Kong. …

Persistent link: https://www.econbiz.de/10014760108

Bank Marketing in a Changing World

Andrew, Kenneth - In: International Journal of Bank Marketing 8 (1990) 5, pp. 2-56

. This monograph begins with a description of changes over the last decade: the introduction of the marketing function into … banks, consumer responses, new competitors, technological developments, and the impact of Government. Marketing has faced … industry believe in business/marketing strategy evolving in close association with IT planning – this is the second topic, IT …

Persistent link: https://www.econbiz.de/10014760111

Corporate Banking: Services and Relationships

Thunman, Carl G. - In: International Journal of Bank Marketing 10 (1992) 2, pp. 10-16

Describes the reasons for the increased importance of relevant marketing tools for banks. Deregulation, increased … years the theory of bank marketing has seen the development of the relationship concept. Outlines a model for relationships …

Persistent link: https://www.econbiz.de/10014760138