Haghighi, Azin Mostajer; Baum, Thomas; Shafti, Farhad - In: The Service Industries Journal 34 (2014) 3, pp. 251-273
This study aims to explore the role of customer loyalty as a managerial tool in the context of hospitality micro-enterprises (HMEs). In the absence of the concept of franchise customer loyalty becomes one of the key factors for survival. Analysis of data results in exploring the importance of...