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Marketing management : ¬a stra...
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94
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86
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83
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82
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81
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77
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73
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70
Reinecke, Sven
70
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69
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68
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67
Burmann, Christoph
66
Kreutzer, Ralf T.
66
Simon, Hermann
65
Hinterhuber, Hans H.
63
Ahlert, Dieter
62
Kleinaltenkamp, Michael
62
Wilson, William W.
62
Good, Darrel L.
61
Huber, Frank
61
Müller-Stewens, Günter
60
Zentes, Joachim
60
Diller, Hermann
59
Kraus, Sascha
59
Verbeke, Alain
58
Piercy, Nigel
57
Keller, Kevin Lane
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Kumar, V.
54
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Europäische Hochschulschriften / 5
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Journal of strategic marketing
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Journal of Food Distribution Research
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Marketing Intelligence & Planning
199
Harvard business review : HBR
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European journal of marketing : EJM
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Technological forecasting & social change : an international journal
193
Long range planning : LRP ; international journal of strategic management
188
Harvard-Business-Manager : das Wissen der Besten
183
Journal of marketing management : MM
180
Lehrbuch
176
Journal of the Academy of Marketing Science
171
Management science : journal of the Institute for Operations Research and the Management Sciences
165
Journal of business strategy
155
The journal of business & industrial marketing
155
Business horizons
154
Journal of marketing
149
Journal of business ethics : JOBE
146
Research
143
Management decision : MD
139
Premier reference source
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Management Science
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Business strategy and the environment
133
Journal of Agricultural and Applied Economics
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Marketing intelligence & planning
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Journal of strategy and management
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Strategy & leadership : a publication of Strategic Leadership Forum
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Journal of marketing communications
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Journal of Consumer Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of production economics
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Technology analysis & strategic management
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1
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
2
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
3
Die
Marketing
-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
4
The managers guide to competitive
marketing
strategies
Paley, Norton
-
1989
Persistent link: https://www.econbiz.de/10000764566
Saved in:
5
Journal of strategic
marketing
1993-: Abingdon : Taylor & Francis
;
anfangs: London : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000547766
Saved in:
6
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
7
Marketing
strategy and management
Baker, Michael J.
;
Baker, Michael John
-
1985
Persistent link: https://www.econbiz.de/10000559830
Saved in:
8
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
Saved in:
9
Strategic issues in
marketing
Wills, Gordon
(
contributor
)
-
1974
Persistent link: https://www.econbiz.de/10000581559
Saved in:
10
Marketing
management and strategy : a reader
Kotler, Philip
(
ed.
);
Cox, Keith
(
contributor
)
-
1980
-
Rev. ed.
Persistent link: https://www.econbiz.de/10000582543
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