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Strategische Marketingplanung...
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Journal of Food Distribution Research
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Marketing Intelligence & Planning
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Technological forecasting & social change : an international journal
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Harvard-Business-Manager : das Wissen der Besten
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Management Science
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Business horizons
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Strategy & leadership : a publication of Strategic Leadership Forum
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Premier reference source
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Management decision : MD
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of Consumer Marketing
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European journal of marketing : EJM
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California management review
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International Food and Agribusiness Management Review
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Technology analysis & strategic management
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International journal of production economics
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European management journal
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1
Strategische Marketingplanung im Einzelhandel : kritische Analyse spezifischer Planungsinstrumente
Hartmann, Ralph
-
1992
Persistent link: https://www.econbiz.de/10000335351
Saved in:
2
Erlebnisstrategien im Einzelhandel : Analyse der Zielgruppen, der Ladengestaltung und der Warenpräsentation zur Vermittlung von Einkaufserlebnissen
Gröppel-Klein, Andrea
-
1991
Persistent link: https://www.econbiz.de/10004100379
Saved in:
3
Air-Design als Erfolgsfaktor im Handel : modellgestützte Erfolgsbeurteilung und strategische Empfehlungen
Stöhr, Anja
-
1998
Persistent link: https://www.econbiz.de/10004346915
Saved in:
4
Strategiekompass für den Einzelhandel : aktuelle Daten für die erfolgreiche Marktbearbeitung
Hölper, Sabine
-
2002
Persistent link: https://www.econbiz.de/10004715493
Saved in:
5
Erlebnisstrategien im Einzelhandel : Analyse der Zielgruppen, der Ladengestaltung und der Warenpräsentation zur Vermittlung von Einkaufserlebnissen
Gröppel-Klein, Andrea
-
1991
Persistent link: https://www.econbiz.de/10013358244
Saved in:
6
Multichannel-Retailing :
Marketing
in Mehrkanalsystemen des Einzelhandels
Schröder, Hendrik
-
2005
Persistent link: https://www.econbiz.de/10004882659
Saved in:
7
Konzepte der Ladengestaltung : Beitrag zur Profilierung und Rationalisierung im Einzelhandel
Ackermann, Carole
-
1997
Persistent link: https://www.econbiz.de/10000617854
Saved in:
8
Standorte, Nachfrageexternalitäten und Preisankündigungen
Henkel, Joachim
-
1997
Persistent link: https://www.econbiz.de/10000629172
Saved in:
9
Marketing
, Ökologie und ökonomische Theorie : Abbau von Kaufbarrieren bei ökologischen Produkten durch
Marketing
Hüser, Annette
-
1996
Persistent link: https://www.econbiz.de/10000587639
Saved in:
10
Erfolgreiches Einzelhandelsmarketing : Grundlagen und Entscheidungshilfen
Berekoven, Ludwig
-
1995
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000541097
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