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A Bayesian Model for Prelaunch Sales Forecasting of Recorded Music
Lee, Jonathan; Boatwright, Peter; Kamakura, Wagner A. - In: Management science : journal of the Institute for … 49 (2003) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10006084827
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Assessing the Service-Profit Chain - To manage profitability, firms must carefully implement the service-profit chain.
Kamakura, Wagner A.; Mittal, Vikas; Rosa, Fernando de; … - In: Marketing science : the marketing journal of the … 21 (2002) 3, pp. 294-317
Persistent link: https://www.econbiz.de/10006893274
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Productivity Assessment of Multiple Retail Outlets
Kamakura, Wagner A.; Lenartowicz, Thomasz; Ratchford, … - In: Journal of retailing 72 (1996) 4, pp. 333-356
Persistent link: https://www.econbiz.de/10006632677
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Household Life Cycles and Lifestyles in the United States
Du, Rex Y.; Kamakura, Wagner A. - In: Journal of marketing research : JMR 43 (2006) 1, pp. 121-132
Persistent link: https://www.econbiz.de/10006640824
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RESEARCH NOTES AND COMMUNICATIONS - Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics
Mittal, Vikas; Kamakura, Wagner A. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 131
Persistent link: https://www.econbiz.de/10006659702
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From the Editor
Kamakura, Wagner A. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10006659713
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Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research
Hutchinson, J.Wesley; Kamakura, Wagner A.; Lynch Jr, John G. - In: Journal of consumer research : JCR ; an … 27 (2000) 3, pp. 324-344
Persistent link: https://www.econbiz.de/10006660728
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Statistical Data Fusion for Cross-Tabulation
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 35 (1998) 4, pp. 485-498
Persistent link: https://www.econbiz.de/10006670179
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Statistical Data Fusion for Cross-Tabulation
Kamakura, Wagner A.; Wedel, Michel - In: Journal of marketing research : JMR 34 (1997) 4, pp. 485-498
Persistent link: https://www.econbiz.de/10006672516
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Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models
Wedel, Michel; Kamakura, Wagner A.; DeSarbo, Wayne S.; … - In: Journal of marketing research : JMR 32 (1995) 4, pp. 457-462
Persistent link: https://www.econbiz.de/10006679927