Despite the fact that the dominant theories of the internationalization of small-medium enterprises (SMEs) prescribe a dynamic and evolutionary process for the firm, most of the empirical research on this topic has been based on in-depth studies of a few cases, or cross-sectional surveys, which...

In a lead article published by the Journal of Marketing Research in 2007, Bergkvist and Rossiter (2007) recommend that “for the many constructs in marketing that consist of a concrete singular object and a concrete attribute, such as AAd or ABrand, single-item measures should be used (page...

Tracking studies are prevalent in marketing research and virtually all the other social sciences. These studies are predominantly implemented via repeated independent, non-overlapping samples, which are much less costly than recruiting and maintaining a longitudinal panel that track the same...

This research brief is a cautionary note on the dangers of using p-values as empirical evidence for crossover effects in consumer research. If you rely on experimental manipulation to produce between-subjects variation on a moderator construct, and then test for interaction effects on the...

Modern businesses routinely capture data on millions of observations across subjects, brand SKUs, time periods, predictor variables, and store locations, thereby generating massive high-dimensional datasets. For example, Netflix has choice data on billions of movies selected, user ratings, and...

The authors address the situation in which a researcher wants to cross­ tabulate two sets of discrete variables collected in independent samples, but a subset of the variables is common to both samples. The authors propose a statistical data-fusion model that allows for statistical tests of...

Paul Green, writing with Carmone and Wachpress (1976), was among the first scholars to introduce latent variable models to marketing by utilizing the CANDECOMP procedure (Carroll 1980) on contingency tables. A year later, Green, Carmone, and Wachpress (1977) introduced logit and log-linear...

The authors present a tailored interviewing procedure for life-style segmentation. The procedure assumes that a life-style measurement instrument has been designed. A classification of a sample of consumers into life-style segments is obtained using a latent-class model. With these segments, the...

One of the main problems in assessing the relative efficiency of multiple retail outlets is the fact that customers are an essential component of the "production process" in retailing. Hence, the efficiency of a particular retail store depends both on the seller's and the buyers' efficiency....