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A multi-trait multi-method validity test of partworth estimates
Kamakura, Wagner A.; Ozer, Muammer - In: Conjoint measurement : methods and applications, (pp. 145-166). 2007
Persistent link: https://www.econbiz.de/10003544618
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Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil; Kamakura, Wagner A.; Ledolter, Johannes - In: Journal of marketing research : JMR 44 (2007) 3, pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
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Size and share of customer wallet
Du, Rex Yuxing; Kamakura, Wagner A.; Mela, Carl F. - In: Journal of marketing 71 (2007) 2, pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
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A dynamic perspective to the internationalization of small-medium enterprises
Kamakura, Wagner A.; Ramón-Jerónimo, María A.; … - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 236-251
Persistent link: https://www.econbiz.de/10009524895
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Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis
Du, Rex Yuxing; Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 94-112
Persistent link: https://www.econbiz.de/10010517008
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Uncovering audience preferences for concert features from single-ticket sales with a factor-analytic random-coefficients model
Kamakura, Wagner A.; Schimmel, Carl W. - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 129-142
Persistent link: https://www.econbiz.de/10009746289
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Socioeconomic status and consumption in an emerging economy
Kamakura, Wagner A.; Mazzon, Jose A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 4-18
Persistent link: https://www.econbiz.de/10009732720
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A topical history of JMR
Huber, Joel; Kamakura, Wagner A.; Mela, Carl F. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 84-91
Persistent link: https://www.econbiz.de/10010349019
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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Estratificação socioeconômica e consumo no Brasil
Kamakura, Wagner A.; Mazzon, José Afonso - 2013
Persistent link: https://www.econbiz.de/10010473684