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International marketing commun...
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Internationales Marketing
5,820
International marketing
5,098
Multinationales Unternehmen
778
Marketingmanagement
761
Marketing management
726
Transnational corporation
714
Konsumentenverhalten
690
Consumer behaviour
687
Brand management
617
Markenführung
617
Welt
601
World
598
Globalisierung
525
Globalization
503
Deutschland
447
International market entry
444
Internationaler Markteintritt
444
Theorie
421
USA
420
Theory
416
Export
414
United States
407
Germany
395
KMU
346
Markenimage
346
SME
346
Brand image
343
Marketing
308
China
302
Kulturelle Identität
273
Cultural identity
271
Unternehmenserfolg
238
Firm performance
236
Brand
216
Markenartikel
212
Schwellenländer
208
Emerging economies
205
Interkulturelles Management
195
Strategisches Management
190
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370
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Czinkota, Michael R.
39
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Douglas, Susan P.
27
Sander, Matthias
27
Meffert, Heribert
26
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Cateora, Philip R.
23
Berndt, Ralph
22
Diamantopoulos, Adamantios
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Craig, C. S.
19
Usunier, Jean-Claude
19
Griffith, David A.
18
Jain, Subhash C.
18
Meissner, Hans Günther
18
Hollensen, Svend
17
Manrai, Ajay K.
17
Solberg, Carl Arthur
17
Steenkamp, Jan-Benedict E. M.
17
Backhaus, Klaus
16
Leonidou, Leonidas C.
16
Paliwoda, Stanley J.
16
Sheth, Jagdish N.
16
Voeth, Markus
16
Zou, Shaoming
16
Doole, Isobel
15
Helsen, Kristiaan
15
Johansson, Johny K.
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
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American Marketing Association
13
GATE Germany, Konsortium Internationales Hochschulmarketing
11
UNCTAD / Secretariat
10
International Trade Centre
7
Fördergesellschaft Marketing an der Universität Augsburg
5
Institute of Marketing and Management <Delhi>
5
Springer Fachmedien Wiesbaden
5
UNCTAD
5
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
IGI Global
4
International Chamber of Commerce
4
OECD
4
Springer International Publishing
4
Books on Demand GmbH <Norderstedt>
3
Indian Institute of Foreign Trade <Delhi>
3
Institut für Weltwirtschaft
3
National Bureau of Economic Research
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
World Institute for Development Economics Research
3
Business & Economics Society International
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
Deutscher Akademischer Austauschdienst
2
Donecʹkyj Nacionalʹnyj Universytet
2
Europäische Kommission
2
Georg-August-Universität Göttingen / Abteilung Industrielles Management
2
Harvard Graduate School of Business Administration
2
IMP Group
2
Indian Institute of Foreign Trade
2
Information Resources Management Association
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
2
Institute of Marketing
2
Institute of Southeast Asian Studies / ASEAN Economic Research Unit
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
Internationale Vereinigung der Textilindustrie
2
National Council of Applied Economic Research
2
Russell Sage Foundation
2
Sales Convention <2, 2011, Elmshorn>
2
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Published in...
All
International marketing review
135
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
18
Gabler Edition Wissenschaft
17
International journal of business and globalisation : IJBG
16
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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Source
All
ECONIS (ZBW)
5,282
USB Cologne (EcoSocSci)
496
EconStor
23
OLC EcoSci
15
USB Cologne (business full texts)
7
RePEc
3
BASE
1
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91
Das Exportangebot
Leihs, Helmuth
-
1990
-
[Neuausg.]
Persistent link: https://www.econbiz.de/10000835104
Saved in:
92
Technological compatibility, standards and global competition : the dynamics of industry evolution and competitive strategies
Hariharan, Sahasranam
-
1990
Persistent link: https://www.econbiz.de/10000835546
Saved in:
93
Absatz von elsässischem Wein in der Bundesrepublik Deutschland
Renno, Jean-Marie
-
1990
Persistent link: https://www.econbiz.de/10000836267
Saved in:
94
Marketing standardization by the United States based firms in South America and Western Europe : a comparative study
Chhabra, Surjit S.
-
1989
Persistent link: https://www.econbiz.de/10000836567
Saved in:
95
The effect of the external market environment on uncertainty, internal decision structure, and performane in the international market
Bullard, William R.
-
1990
Persistent link: https://www.econbiz.de/10000836845
Saved in:
96
Managing entry into international markets : lessons from the East Asian experience
Yi, Yŏng-hwi
-
1989
Persistent link: https://www.econbiz.de/10000836954
Saved in:
97
An analysis of the Australian wine exporter
Dwyer, Wayne
-
1992
Persistent link: https://www.econbiz.de/10000837320
Saved in:
98
Gems and jewellery
Hey, Carlo
(
agent
)
-
1987
Persistent link: https://www.econbiz.de/10000838268
Saved in:
99
Handtools
Subrahmanian, Ramya
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000838281
Saved in:
100
Business scenarios for the 90s : strategic perspectives
Sinha, Dharni P.
(
contributor
);
Reddy, Y. R.
(
contributor
)
-
1991
Persistent link: https://www.econbiz.de/10000839020
Saved in:
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