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Cochoy, Franck. - 2016

1. How to read Progressive grocer -- 2. Making people do business with words-things -- 3. The beginnings of Progressive grocer : improving commerce before transforming it -- 4. Transforming commerce : a business of pens and brands -- 5. Rolling stores, or the tour of trolleys -- 6. Conclusion.

Persistent link: https://www.econbiz.de/10013181940

Desirability of consumer internet of things products : how emerging businesses address consumer desires to improve user experiences

Bekele, Negalegn Alemu; Muffatto, Moreno; Ferrati, Francesco - In: International journal of technology marketing : IJTMkt 18 (2024) 1, pp. 34-61

Persistent link: https://www.econbiz.de/10015062344

Evaluating the brand equity of ride-hailing services from the users' perspective : a cross-country study

Ozbal, Okaï; Duman, Teoman; Topaloglu, Omer - In: International journal of technology marketing : IJTMkt 18 (2024) 1, pp. 62-90

Persistent link: https://www.econbiz.de/10015062348

Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context

Ojiaku, Obinna C.; Ezenwafor, Ebuka Christian; … - In: International journal of technology marketing : IJTMkt 18 (2024) 1, pp. 113-135

Persistent link: https://www.econbiz.de/10015062381

Technology readiness index and related customer segmentation : a study of conflict zones

Wani, Tahir Ahmad; Jan, Sumaira; Tyagi, Nikita; … - In: International journal of technology marketing : IJTMkt 18 (2024) 2, pp. 185-201

Persistent link: https://www.econbiz.de/10015062409

Rational and irrational factors affecting the purchase decision of wearable IoT devices

Mahadevan, Lakshman; Pius, Jose; Fenn, Jessy - In: International journal of technology marketing : IJTMkt 18 (2024) 2, pp. 202-225

Wearable internet of things devices (WITD) have become very popular with consumers worldwide. From wristwear and neckwear to virtual and augmented reality gear, WITD capture sensitive information about the user and have poor security and privacy management capabilities. Collection of personal...

Persistent link: https://www.econbiz.de/10015062416