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Advertising : the magic system
Williams, Raymond - In: The advertising and consumer culture reader, (pp. 13-24). 2009
Persistent link: https://www.econbiz.de/10003848330
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"Educate the public!"
Ewen, Stuart - In: The advertising and consumer culture reader, (pp. 38-53). 2009
Persistent link: https://www.econbiz.de/10003848349
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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Stand der Integrierten Kommunikation in österreichischen Unternehmen : ausgewählte empirische Befunde und Schlussfolgerungen
Bruhn, Manfred - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 355-382). 2006
Persistent link: https://www.econbiz.de/10003416021
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Corporate legitimacy and advertising: British companies and the rhetoric of development in West Africa, 1950-1970
Decker, Stephanie - In: Business history review 81 (2007) 1, pp. 59-86
Persistent link: https://www.econbiz.de/10003484329
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Image und Reputation - Werttreiber für das Management
Buß, Eugen - In: Handbuch Unternehmenskommunikation, (pp. 227-243). 2007
Persistent link: https://www.econbiz.de/10003440992
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Kommunikationspolitik : systematischer Einsatz der Kommunikation für Unternehmen
Bruhn, Manfred - 2007 - 4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003470993
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One land, one billion minds : insights on branding in India
Sridhar, Ramanujam - 2007
Persistent link: https://www.econbiz.de/10003379575
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The Bank and its public : philosophy and technique of bank public relations
Lindquist, Robert - 1956
Persistent link: https://www.econbiz.de/10003477675
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Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle; Drennan, Judy - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 6-24
Persistent link: https://www.econbiz.de/10003974779